Chris ThompsonPresident and CEO, Brand USA

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    Chris Thompson

    President & CEO, Brand USA

    Christopher L. Thompson is president and CEO of Brand USA, the nation's public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. In this role, Chris is responsible for accelerating the organization’s efforts to build and execute effective marketing strategies to increase U.S. travel exports, create jobs, strengthen the economy, and help enhance the image of the United States with people all over the world. Under Chris’ leadership, Brand USA has nearly tripled its partnership network and more than doubled its partner contributions and program offerings. Chris has over 30 years of experience in the travel and tourism industry. Prior to joining Brand USA on Nov. 1, 2012, Chris was president and CEO of VISIT FLORIDA. Under his leadership, Florida realized record growth in international visitation before he joined Brand USA.


    9:40am - 10:30am


    President and CEO of Brand USA, Chris Thompson, brings his 30+ years of experience in the travel and tourism industry to share what Brand USA is doing to promote international tourism to the US (and Michigan) and will center on the use of music as a motivator to travel.