CHECK IN MICHIGAN » Tourism Conference » Fire-Up Sessions

Crisis Management

Wednesday, March 6 - 10:30am - 11:30am & 1:30pm - 2:30pm

The freedom to travel is one of the many liberties we enjoy as Americans, but we are in a new era with shifting global landscapes and unexpected challenges. This session is intended to help destination leaders ready themselves, their organizations and their staff for crises that may arise. Presenters will share insights and best practices that have been gleaned from interviews and conversations with some of the country’s leading travel and tourism destination leaders.

Diverse Workforce Development

Wednesday, March 6 - 10:30am - 11:30am & 1:30pm - 2:30pm

More details to follow.


Wednesday, March 6 - 10:30am - 11:30am & 1:30pm - 2:30pm

Tony Rubleski - Mind Capture Group

Learn the seven key characteristics ALL Trailblazing Leaders possess: intense curiosity, persistence, vision, life-long learners, problem-solvers, focus on their strengths and thick skin. The mission is two-fold (1) identify the top characteristics you are the strongest at and keep using them each day and (2) pick one of the seven characteristics of a Trailblazing Leader to work on and improve within your own live. Tony is the best-selling author of the Mind Capture book series and his core expertise and message are designed to help people 'Capture' more minds and profits.

New Ways of Communication (Social/Digital)

Wednesday, March 6 - 10:30am - 11:30am

More details to follow.

New Ways of Communication - Storytelling (Video)

Wednesday, March 6 - 1:30pm - 2:30pm

Storytelling is the new buzzword in the media industry. Getting your story across is hard in a world exploding with competing destinations, social platforms and changing travel trends. National Geographic Traveler’s director of photography, Anne Farrar, takes you behind the scenes and into the thought process of storytellers, how to find your unique story and how to pitch a compelling narrative that gets the media attention you deserve.