CHECK IN MICHIGAN » Tourism Conference



2019 Pure Michigan
Governor's Conference On Tourism

Tuesday, March 5 - Thursday, March 7
Traverse City, Michigan

The 2019 Pure Michigan Governor’s Conference on Tourism is the state’s premier industry event that combines dynamic and relevant workshops, inspiring keynote speakers, multiple networking opportunities and an exciting expo of services and resources to deliver an exceptional experience! This three-day event highlights tourism and hospitality professionals from across the state. The Governor’s Conference on Tourism focuses on inspiring you - our champions and leaders - to expand your network, while, pioneering innovative ways to continue to grow our state's tourism economy. This will be an impactful experience that will continue to position Michigan as a leader in the tourism and hospitality industry!

Are You Ready For This Year's Conference?

Check In Michigan brings an exceptional lineup to this year’s Pure Michigan Governor’s Conference on Tourism! This year’s conference will include our Annual Meeting, Fire-Up sessions, the popular Shirt-Sleeve sessions, Pure Michigan Reception, Stars of the Industry Awards Dinner and more! This event will capture the dynamic aspects of our industry, combined with the education and innovative solutions necessary to continue to position our state as an industry leader.

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Pure Michigan Governor's Conference on Tourism
Tuesday, March 5 - Thursday, March 7 in Traverse City, Michigan


Fire-Up Sessions

2019’s Pure Michigan Governor’s Conference on Tourism is fired up to bring you sessions that will go beyond inspiration and include actionable takeaways. These sessions will examine the deeper layers of the hospitality and tourism industry while stimulating discussions, with your colleagues. These sessions will give you the chance to innovate on ideas that will continue to propel our industry forward!

Shirt Sleeve Sessions

The Shirt Sleeve Sessions are a newer addition, giving you the chance to meet with well-rounded colleagues from across the state. "Roll up your sleeves" and dive deep into the issues important to you. These particular segments will allow you to cultivate ideas and brainstorm, to solution around issues affecting our industry!

Schedule Highlights

Day 1

MARCH 5, 2019

Attend the Michigan Cares for Tourism Project, and learn more about how Michigan is positioning itself as a leader in this arena! Head over to the Opening Reception that evening to meet and network with peers from across the state, while learning more about industry-wide issues that we can impact!

Day 2

MARCH 6, 2019

Let's get Fired-Up with great sessions on relevant topics like crisis management, diverse workforce development, leadership and new ways of communicating. Then, attend a Shirt Sleeve Session and roll up your sleeves to take on the issues in your industry that are most important to you! Ask questions, share experiences and contribute solutions with peers from across the state during these curated sessions.

Day 3

MARCH 7, 2019

Hear from Chris Johnson, President of On Target Living, a leader and expert on adjusting your lifestyle to achieve maximum productivity! Dave Lorenz, Vice President of Travel Michigan, will give an update on the industry and what's on the horizon for our state. Chris Thompson, President and CEO of Brand USA, will share national trend insights and valuable takeaways to continue to propel our industry forward, in the great state of Michigan!


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